The impact of mobile on the travel industry will be at least as far-reaching as that of the PC and the Internet. The marketplace is wide open now. To win, companies will need to understand their customers' mobile usage trends, tailor their marketing, and even adapt their operating models accordingly.
In the otherwise mature grocery sector, products that address environmental or social concerns offer the promise of profitable growth. But big conventional brands face challenges in gaining public trust, and a failure to take action could cost them one-third of their existing consumers over the next few years.