Impact & Expertise

Publications

Stratégie Publications

  • Article
  • August, 2016
  • A Pharma Playbook for Success in Southeast Asia
  • Zarif Munir, Hong Lim
  • By 2020, emerging markets will account for more than 30% of pharmaceutical sales growth. Southeast Asia alone will generate $40 billion in pharmaceutical sales in that year. To succeed in the diverse countries in the region, MNCs must develop highly targeted strategies—such as using branded generics to build a presence.
  • Read more on bcg.perspectives
  • Article
  • August, 2016
  • Why Companies Can't Turn Customer Insights into Growth
  • Christine Barton, Lara Koslow, Ravi Dhar, Simon Chadwick, Martin Reeves
  • Does your customer-insight function help you anticipate customers’ needs? The answer is probably no. Most CI functions report too low in the hierarchy and have too many constraints. But CI can’t become a source of competitive advantage on its own—the effort must begin at the top.
  • Read more on bcg.perspectives
  • Article
  • August, 2016
  • Vietnam and Myanmar Continue to Advance
  • Chris Malone, Shu Ling Heng, Tuyet Vu, Khant Khant Kyaw
  • In the midst of emerging-market volatility and uncertainty, two Asian growth economies keep showing signs of progress. Vietnam is the important market to focus on today, while Myanmar offers a big opportunity for companies with a longer-term perspective to establish a foothold in the growth opportunity of tomorrow.
  • Read more on bcg.perspectives

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