Impact & Expertise

Publications

Marketing & Ventes Publications

  • Focus
  • October, 2014
  • Winning in ASEAN: How Companies Are Preparing for Economic Integration
  • Vincent Chin, Michael Meyer, Evelyn Tan, Bernd Waltermann
  • Companies are remarkably bullish about how the economic integration of the member states of the Association of Southeast Asian Nations will affect their businesses, industries, and national economies. Regardless of whether governments act further to liberalize the flow of trade, labor, and capital, the private sector will continue to rapidly bind the region together.
  • Read more on bcg.perspectives
  • Focus
  • September, 2014
  • Formulas for Winning: Forging Innovation in China’s Banking Sector
  • Qin Xu, David He, Youchi Kuo, Tjun Tang, Jeff Walters
  • Retail banking in China has reached a new stage of evolution. Digitization is increasing, government regulation is relaxing, and consumer needs are shifting. Meanwhile, new competitors from outside the industry are heating things up. Innovation will be key to winning—especially in digital finance, community banking, and consumer lending.

  • Read more on bcg.perspectives
  • Focus
  • September, 2014
  • The Battle for Automotive Brand Loyalty in China
  • Marco Gerrits, Donald Zhang, Andreas Klotz, Liang Xu, Alex Xie
  • Many Chinese car owners are trading up to higher-end brands, but millions of others are changing brands because they’re not happy with their current cars. As the Chinese auto market enters a new phase, domestic and foreign automakers alike will have to work hard to secure the loyalty of their customers.
  • Read more on bcg.perspectives

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