Impact & Expertise

Publications

Marketing & Ventes Publications

  • Article
  • December, 2012
  • How Consumer Companies Can Win Back the U.S. Market: The Game Has Changed
  • Nicholas Keuper, Steven Matthesen, Jeff Gell, Drake Watten
  • BCG and Nielsen evaluated the portfolio mix, go-to-market approach, and performance of the 25 largest public fast-moving-consumer-goods companies in the U.S. (ranked by sales) to determine what was and wasn’t working. Even in this tough market, we found, protecting—and growing—profits is very attainable for large FMCG companies that embrace the right strategies.
  • Read more on bcg.perspectives
  • Article
  • December, 2012
  • Taking the Fear Out of Retail Pricing: A Holistic Approach for Retailers
  • John Budd, Jeff Robinson, Javier Anta
  • When it comes to pricing, retailers too often lack the skills, resources, and tools needed for success. But companies that align those elements into a coordinated strategy can turn pricing into a source of competitive advantage, growth, and profits.
  • Read more on bcg.perspectives
  • Article
  • December, 2012
  • Secrets of Online Marketplaces
  • Jean-Marc Bellaïche, Thierry Chassaing, Sunil Kapadia
  • Online marketplaces are upending the consumer goods and retail industry with unprecedented speed and reach. Their success is rooted in consumer choice, convenience, and transformative economics, and they will drive e-commerce growth to well over $1 trillion in annual sales. Further change is coming as they target new categories of goods.
  • Read more on bcg.perspectives

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