Impact & Expertise


Marketing & Ventes Publications

  • Article
  • October, 2014
  • When the Growing Gets Tough: Charting Your Path to Value-Creating Growth
  • Growth is imperative. It is possible in nearly all sectors. But it is perilous. Which of the many avenues to growth will create lasting value? This eBook offers BCG's thinking on how to chart a winning growth path.

  • Read more on bcg.perspectives
  • Focus
  • October, 2014
  • One Branding: Uniting the Employer, Corporate, and Product Experience
  • Antonella Mei-Pochtler, Rainer Strack, Wiebke Sokolowski, Christopher Kanitz, Manfred Dederl
  • Companies today must elevate employer branding to its rightful place among the other major pillars of corporate and product brand management. A tight linking of all the aspects of brand management ensures that companies leverage their most significant asset—employees—to create more powerful and relevant brands for today’s changing world. We call this new concept one branding.
  • Read more on bcg.perspectives
  • Article
  • October, 2014
  • Making More Money from Data: Five Pricing Secrets of B2B Information-Services Companies
  • Sushmita Banerjee, Jean-Manuel Izaret, Tim Nolan, John Pineda
  • Effective pricing is one of the best ways to grow organically, but few companies have a strategic approach. It can be an especially useful tool in industries in which discounting is popular.

  • Read more on bcg.perspectives

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