Impact & Expertise

Publications

Marketing & Ventes Publications

  • Article
  • June, 2014
  • Pathways Conjoint: A New Approach to Pricing Mobile
  • Stefan Hoffmann, Pierre-Yves Jolivet, Maikel Wilms
  • Facing declining margins in voice and text, mobile operators must center plans around data and price them at optimal levels. While traditional approaches tend to set prices too low, a new BCG methodology results in more accurate pricing by identifying and factoring in how consumers really make purchasing decisions.

  • Read more on bcg.perspectives
  • Report
  • June, 2014
  • Digital Government: Turning the Rhetoric into Reality
  • Miguel Carrasco, Peter Goss
  • Governments have made good progress in delivering digital services, but many are still overwhelmed by complexity and slowed by bureaucratic skepticism and a lack of skills.  Users—accustomed to innovation in such sectors as retailing, media, and financial services—wish their governments would get on with it.

  • Read more on bcg.perspectives
  • Focus
  • June, 2014
  • Brazil's Next Consumer Frontier: Capturing Growth in the Rising Interior
  • Olavo Cunha, Masao Ukon, André Xavier, Rim Abida
  • Brazil’s wealth is spreading far beyond its major metropolitan areas. By 2020, smaller cities in the interior will account for nearly half of incremental household consumption and represent a consumer market of around $633 billion. But most companies are poorly positioned to capture this critical opportunity.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

A propos du BCG

Découvrez le cabinet, nos missions et nos collaborateurs. En savoir plus

Le BCG dans le monde

GlobePrésent dans 48 pays avec 85 bureaux PLUS D'INFO

Le BCG est-il fait pour moi ?

Vous êtes dynamique et curieux, vous souhaitez réaliser vos ambitions professionnelles ou favoriser votre développement personnel ? Rejoignez le BCG. EN SAVOIR PLUS