Impact & Expertise


Marketing & Ventes Publications

  • Focus
  • October, 2014
  • Coping with Overcapacity: Navigating Steel's Capacity Conundrum
  • Felix Schuler, Thomas Veraszto, Nicole Voigt, Malte Schubert, Ingo Mergelkamp, Tarunjot Singh
  • Steel overcapacity is back, and here to stay, following the China boom. Consequently, steel companies are struggling. But they can still find ways to achieve sustainable competitive advantage, by combining flexibility with an integrated and transparent business model, and to become advanced players—and even industry leaders.
  • Read more on bcg.perspectives
  • Perspective
  • October, 2014
  • When the Growing Gets Tough, the Tough Get Growing
  • Kermit King, Gerry Hansell, Adam Ikdal
  • Growth is imperative. It is possible in nearly all sectors. But it is perilous. Which of the many avenues to growth will create lasting value? Three starting positions suggest the most likely paths.
  • Read more on bcg.perspectives
  • Article
  • October, 2014
  • Growth for Free: Embracing the Go-To Market Revolution
  • Rich Hutchinson
  • How to harness changes in technology and customer behavior to transform marketing and sales performance.

  • Read more on bcg.perspectives

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