Impact & Expertise

Publications

Marketing & Ventes Publications

  • Focus
  • March, 2013
  • Distribution 2020: The Next Big Journey for Retail Banks
  • Andy Maguire, Jean-Werner de T'Serclaes, Stefano Bison, Nicole Mönter
  • With distribution representing roughly half of retail-bank costs in developed markets, it’s clear that banks must rethink their distribution processes and adapt to the “new new normal” environment. A disciplined program to enhance distribution capabilities can improve ROE by 6 to 8 percentage points.

  • Read more on bcg.perspectives
  • Article
  • March, 2013
  • Unlocking the Digital-Marketing Potential of Small Businesses
  • Sebastian DiGrande, David Knox, Kate Manfred, John Rose
  • Small businesses power the U.S. economy. They are not leaders in the online-advertising world, however. A BCG survey suggests that despite the explosive growth in digital marketing through social media and mobile communications, small businesses still favor very traditional channels when it comes to spending their advertising dollars.
  • Read more on bcg.perspectives
  • Focus
  • March, 2013
  • Traveling with Millennials
  • Christine Barton, Julia Haywood, Pranay Jhunjhunwala, Vikrant Bhatia
  • Although Millennials aren’t the core customers of airlines, hotels, and travel companies today, they will be in five to ten years, when they enter their peak period of earning, spending, and traveling. Forward-looking companies are already developing targeted strategies and tactics and determining how best to align their organizations.
  • Read more on bcg.perspectives

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