Impact & Expertise

Publications

Marketing & Ventes Publications

  • Article
  • March, 2013
  • Unlocking the Digital-Marketing Potential of Small Businesses
  • Sebastian DiGrande, David Knox, Kate Manfred, John Rose
  • Small businesses power the U.S. economy. They are not leaders in the online-advertising world, however. A BCG survey suggests that despite the explosive growth in digital marketing through social media and mobile communications, small businesses still favor very traditional channels when it comes to spending their advertising dollars.
  • Read more on bcg.perspectives
  • Focus
  • March, 2013
  • Traveling with Millennials
  • Christine Barton, Julia Haywood, Pranay Jhunjhunwala, Vikrant Bhatia
  • Although Millennials aren’t the core customers of airlines, hotels, and travel companies today, they will be in five to ten years, when they enter their peak period of earning, spending, and traveling. Forward-looking companies are already developing targeted strategies and tactics and determining how best to align their organizations.
  • Read more on bcg.perspectives
  • Article
  • March, 2013
  • Better Bundling in Technology, Media, and Telecom Markets: Four Simple Rules
  • Jean-Manuel Izaret, John Pineda
  • Applied to everything from fast food to cable TV, bundling offers businesses a tried-and-true way to cross-sell. TMT companies that follow four simple rules can avoid the most common pitfalls and take advantage of a valuable pricing strategy to increase market share.
  • Read more on bcg.perspectives

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