Impact & Expertise

Publications

Marketing & Ventes Publications

  • Article
  • November, 2012
  • Millennial Passions: Food, Fashion, and Friends
  • Christine Barton, Lara Koslow, Jeff Fromm, Chris Egan
  • Our latest survey findings put to rest one stereotype: that Millennials aren’t very interested in spending money. Dining and clothes shopping are favorite activities. Forward-looking companies that can engage the members of this generation now have an opportunity for an “epic win” as the Millennials enter their peak spending years.
  • Read more on bcg.perspectives
  • Article
  • November, 2012
  • Activating the Sales Force for Rapid Growth
  • Mark Lubkeman, Michael Book, Anthony Pralle, Colm Foley
  • Companies can gain an immediate revenue boost by getting more from their current customers, products, services, and sales organization. Sales activation focuses on a handful of high-impact initiatives and rapid execution for a quick turnaround in performance. This low-risk, cost-effective approach can deliver significant, sustainable results.
  • Read more on bcg.perspectives
  • Perspective
  • October, 2012
  • Driving Growth: The Female Economy in China and India
  • Michael Silverstein, Abheek Singhi, Carol Liao, David Michael
  • Millions of women from all walks of life are powering the female economy in China and India—and driving growth for companies that serve them. With Chinese and Indian women earning close to $5 billion annually by 2020, understanding what they truly want is critical to success in these markets.
  • Read more on bcg.perspectives

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