Impact & Expertise

Publications

Marketing & Ventes Publications

  • Article
  • November, 2012
  • Whither the Internet in Africa?
  • Sami Chabenne, Alexandre Gorito, Hans Kuipers
  • The 2012 BCG e-Intensity Index reveals variability within Africa. Governments of countries moving up the rankings encourage Internet use among consumers and businesses, and within government itself, because they recognize that it provides a powerful competitive edge in the global economy. Other countries risk falling further behind.

  • Read more on bcg.perspectives
  • Article
  • November, 2012
  • The Age of the Affluent: The Dynamics of China’s Next Consumption Engine
  • Vincent Lui, Youchi Kuo, Justin Fung, Jeff Walters, Hubert Hsu, Carol Liao
  • The affluent are a powerful force behind the near-term growth of China’s consumer market. By 2020, they will account for 5 percent of global consumption. To capitalize on this opportunity, companies must understand the attitudes and behaviors that set the affluent apart from middle-class and high-net-worth individuals.
  • Read more on bcg.perspectives
  • Article
  • November, 2012
  • Millennial Passions: Food, Fashion, and Friends
  • Christine Barton, Lara Koslow, Jeff Fromm, Chris Egan
  • Our latest survey findings put to rest one stereotype: that Millennials aren’t very interested in spending money. Dining and clothes shopping are favorite activities. Forward-looking companies that can engage the members of this generation now have an opportunity for an “epic win” as the Millennials enter their peak spending years.
  • Read more on bcg.perspectives

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