Impact & Expertise

Publications

Marketing & Ventes Publications

  • Perspective
  • September, 2013
  • Building New Boxes: How to Run Brainstorming Sessions That Work
  • Luc de Brabandere, Alan Iny
  • A good brainstorming session isn’t something that you jump into—it’s something you design. To really drive ideation, leaders need to shape new “boxes” within which their teams can brainstorm freely and productively. Here are five suggestions to help your team generate better ideas.
  • Read more on bcg.perspectives
  • Focus
  • September, 2013
  • Playing to Win in Emerging Markets: Multinational Executive Survey Reveals Gap Between Ambition and Execution
  • Amitabh Mall, David Michael, Lori Spivey, Andrew Tratz, Bernd Waltermann, Jeff Walters
  • Emerging markets are more important than ever, and they make up a large share of many multinational companies’ revenues and growth. Even so, multinationals have not mastered emerging markets. A BCG survey reveals a large gap between these companies’ aspirations and performance on key capabilities.
  • Read more on bcg.perspectives
  • Article
  • August, 2013
  • Essentials for Pharma Key Account Management
  • Johann Stießberger, Jürgen Lücke, Mark Lubkeman, Alexandra Juergens
  • Vast changes in health care are transforming customers, but most pharma companies have yet to adapt their customer models. Here’s how to get key account management right—and create long-term value by forging enduring partnerships with customers.
  • Read more on bcg.perspectives

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