Impact & Expertise


Marketing & Ventes Publications

  • Article
  • January, 2013
  • Ten Things to Know About African Consumers: Capturing the Emerging Consuming Class
  • Lori Spivey, Patrick Dupoux, Stefano Niavas, Tenbite Ermias, Stéphane Heuzé
  • Africa’s growing economies, rising incomes, and expanding urbanization are creating a new consumer class that has both increasing purchasing power and a hunger for products and services that once seemed unattainable. Certainly, Africa is not easily pigeonholed, and making generalizations about its consumers is a risky proposition. But companies that acknowledge several commonalities among the emerging African consumers will be poised to capture this group’s explosive, and often underestimated, growth.

  • Read more on bcg.perspectives
  • Article
  • January, 2013
  • Unleashing the Value of Consumer Data
  • David Dean, Carl Kalapesi, John Rose
  • A trillion-dollar opportunity has opened up for businesses to create value from the personal information that underpins large sets of consumer data. With the right moves, business leaders can learn to mine this valuable asset class for breakthrough efficiencies, returns, and business models.
  • Read more on bcg.perspectives
  • Report
  • December, 2012
  • Changing Engines in Midflight: The 2012 TMT Value Creators Report: How Technology, Media, and Telecom Companies Can Transform and Prosper in the Digital Economy
  • David Dean, Jeff Bowden, François Candelon, Patrick Forth, Guy Gilliland, Antonella Mei-Pochtler, Ron Nicol, Frank Plaschke
  • The technology, media, and telecom industries are experiencing their most disruptive shift yet. In this post-PC era, the globalization of the Internet and an explosion of data are boosting some companies while hurting others. Companies need an adaptive strategy and a transformation agenda to succeed in the new digital economy.

  • Read more on bcg.perspectives

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