Impact & Expertise

Publications

Marketing & Ventes Publications

  • Focus
  • March, 2013
  • Traveling with Millennials
  • Christine Barton, Julia Haywood, Pranay Jhunjhunwala, Vikrant Bhatia
  • Although Millennials aren’t the core customers of airlines, hotels, and travel companies today, they will be in five to ten years, when they enter their peak period of earning, spending, and traveling. Forward-looking companies are already developing targeted strategies and tactics and determining how best to align their organizations.
  • Read more on bcg.perspectives
  • Article
  • March, 2013
  • Better Bundling in Technology, Media, and Telecom Markets: Four Simple Rules
  • Jean-Manuel Izaret, John Pineda
  • Applied to everything from fast food to cable TV, bundling offers businesses a tried-and-true way to cross-sell. TMT companies that follow four simple rules can avoid the most common pitfalls and take advantage of a valuable pricing strategy to increase market share.
  • Read more on bcg.perspectives
  • Focus
  • March, 2013
  • Indonesia’s Rising Middle-Class and Affluent Consumers: Asia’s Next Big Opportunity
  • Vaishali Rastogi, Eddy Tamboto, Dean Tong, Tunnee Sinburimsit
  • The universe of middle-class and affluent consumers in Indonesia is growing in size and purchasing power, creating a significant opportunity over the coming decade for both local operators and multinational corporations. To reach these consumers, companies will need clear insights into demographic trends and the underlying factors that drive purchases.
  • Read more on bcg.perspectives

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