Impact & Expertise


Marketing & Ventes Publications

  • Article
  • November, 2012
  • Whither the Internet in Africa?
  • Sami Chabenne, Alexandre Gorito, Hans Kuipers
  • The 2012 BCG e-Intensity Index reveals variability within Africa. Governments of countries moving up the rankings encourage Internet use among consumers and businesses, and within government itself, because they recognize that it provides a powerful competitive edge in the global economy. Other countries risk falling further behind.

  • Read more on bcg.perspectives
  • Article
  • November, 2012
  • The Age of the Affluent: The Dynamics of China’s Next Consumption Engine
  • Vincent Lui, Youchi Kuo, Justin Fung, Jeff Walters, Hubert Hsu, Carol Liao
  • The affluent are a powerful force behind the near-term growth of China’s consumer market. By 2020, they will account for 5 percent of global consumption. To capitalize on this opportunity, companies must understand the attitudes and behaviors that set the affluent apart from middle-class and high-net-worth individuals.
  • Read more on bcg.perspectives
  • Article
  • November, 2012
  • Millennial Passions: Food, Fashion, and Friends
  • Christine Barton, Lara Koslow, Jeff Fromm, Chris Egan
  • Our latest survey findings put to rest one stereotype: that Millennials aren’t very interested in spending money. Dining and clothes shopping are favorite activities. Forward-looking companies that can engage the members of this generation now have an opportunity for an “epic win” as the Millennials enter their peak spending years.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

A propos du BCG

Découvrez le cabinet, nos missions et nos collaborateurs. En savoir plus

Le BCG dans le monde

GlobePrésent dans 45 pays avec 81 bureaux PLUS D'INFO

Le BCG est-il fait pour moi ?

Vous êtes dynamique et curieux, vous souhaitez réaliser vos ambitions professionnelles ou favoriser votre développement personnel ? Rejoignez le BCG. EN SAVOIR PLUS

Signaler Cette Page