Impact & Expertise

Publications

Marketing & Ventes Publications

  • Focus
  • December, 2012
  • Transforming Print Media: Managing the Short Term While Restructuring for the Future
  • Mythili Devineni, Anna Green, John Rose, Neal Zuckerman, Paul Zwillenberg
  • How can newspaper and magazine publishers transform their business—maintaining short-term performance while planning and executing a long-term vision for the future? There are several interconnected steps, starting with unlocking cash to pay for the journey and buy time with investors. Overall success will depend more on execution than insight.
  • Read more on bcg.perspectives
  • Article
  • December, 2012
  • How Consumer Companies Can Win Back the U.S. Market: The Game Has Changed
  • Nicholas Keuper, Steven Matthesen, Jeff Gell, Drake Watten
  • BCG and Nielsen evaluated the portfolio mix, go-to-market approach, and performance of the 25 largest public fast-moving-consumer-goods companies in the U.S. (ranked by sales) to determine what was and wasn’t working. Even in this tough market, we found, protecting—and growing—profits is very attainable for large FMCG companies that embrace the right strategies.
  • Read more on bcg.perspectives
  • Article
  • December, 2012
  • Taking the Fear Out of Retail Pricing: A Holistic Approach for Retailers
  • John Budd, Jeff Robinson, Javier Anta
  • When it comes to pricing, retailers too often lack the skills, resources, and tools needed for success. But companies that align those elements into a coordinated strategy can turn pricing into a source of competitive advantage, growth, and profits.
  • Read more on bcg.perspectives

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