Impact & Expertise


Marketing & Ventes Publications

  • Focus
  • January, 2014
  • How Millennials Are Changing the Face of Marketing Forever: The Reciprocity Principle
  • Christine Barton, Lara Koslow, Christine Beauchamp
  • Millennials engage with brands more personally and extensively than do older consumers—and social media and mobile devices greatly amplify their feedback.  Millennials also expect a reciprocal, two-way relationship with companies and want brands to reflect their values. The good old “push” approach to marketing will never be the same.
  • Read more on bcg.perspectives
  • Report
  • January, 2014
  • Winning in Africa: From Trading Posts to Ecosystems
  • Patrick Dupoux, Tenbite Ermias, Stéphane Heuzé, Stefano Niavas, Mia von Koschitzky Kimani
  • Africa’s economic growth is attracting attention. Companies historically viewed the continent as a distant outpost that did not receive adequate attention, investment, or support. In the new Africa, that way of doing business will no longer work. Companies must actively engage with and commit to the rapidly maturing continent.
  • Read more on bcg.perspectives
  • Perspective
  • December, 2013
  • BCG Classics Revisited: Time-Based Competition
  • Rich Lesser, Martin Reeves, Kaelin Goulet
  • The principles of time-based competition, a concept introduced by BCG in a series of Perspectives in the late 1980s, still hold. But to succeed in today’s rapidly evolving business environment, companies must combine speed with adaptiveness.
  • Read more on bcg.perspectives

Search for a Publication

  • * Please select an Industry
  • * Please select a Capability
  • * Please select Practice Area Type
  • Go

Keyword Search:

Enter a keyword here to search our publications database.

A propos du BCG

Découvrez le cabinet, nos missions et nos collaborateurs. En savoir plus

Le BCG dans le monde

GlobePrésent dans 45 pays avec 81 bureaux PLUS D'INFO

Le BCG est-il fait pour moi ?

Vous êtes dynamique et curieux, vous souhaitez réaliser vos ambitions professionnelles ou favoriser votre développement personnel ? Rejoignez le BCG. EN SAVOIR PLUS