Impact & Expertise


Marketing & Ventes Publications

  • Focus
  • November, 2013
  • Using Data-Driven Segmentation to Transform Government Services: Strength in Numbers
  • Craig Baker, James Platt, Matthew Richardson, David von Emloh
  • Segmentation—understanding customer segments and tailoring their offerings to meet the needs of each—has been a key driver of success in the private sector for years. Now the approach is set to transform how governments deliver services, a shift that could save money while significantly improving service quality.
  • Read more on bcg.perspectives
  • Focus
  • November, 2013
  • Profitable Growth for Life Insurers: From Cash to Capabilities
  • Miguel Ortiz, Achim Schwetlick, Christopher Kaye
  • The traditional life insurance industry in mature markets is in structural decline. To adapt and prosper, it is vital for insurers to maximize cash generation from declining parts of their business and redeploy that capital to new areas of long-term growth, following one or more of four winning business models.
  • Read more on bcg.perspectives
  • Focus
  • November, 2013
  • The Trust Advantage: How to Win with Big Data
  • John Rose, Christine Barton, Robert Souza, James Platt
  • Some organizations that use personal data will create trust, while others will destroy it. Those that manage this issue well should be able to increase the amount of consumer information they can access by at least five to ten times. The resulting torrent of new data will give companies a significant performance boost.
  • Read more on bcg.perspectives

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