Impact & Expertise

Publications

Marketing & Ventes Publications

  • Report
  • August, 2014
  • The Digital Future: A Game Plan for Consumer Packaged Goods
  • Patrick Hadlock, Shankar Raja, Bob Black, Jeff Gell, Paul Gormley, Ben Sprecher, Krishnakumar (KK) S. Davey, Jamil Satchu
  • The CPG industry is fast approaching a tipping point, with digital innovation restructuring the consumer purchase process from the ground up. This challenge creates an opportunity for early movers to establish tough-to-trump positions and secure long-term competitive advantage.
  • Read more on bcg.perspectives
  • Article
  • August, 2014
  • The New Rules For Designing Fixed-Mobile Bundles: Winning With Convergence
  • Wolfgang Bock, Alexander Dahlke, Tobias Schmitter
  • For integrated telcos, offers of convergence have long been tempting propositions with an elusive payoff. Traditional fixed-mobile bundles could be easily replicated and undersold by competitors, and the resulting price wars canceled out market share gains. But a new approach that emphasizes value over discounts finally allows telcos to reap the rewards.
  • Read more on bcg.perspectives
  • Article
  • July, 2014
  • Chinese Consumers: Increasingly Optimistic but Also Realistic
  • Jeff Walters, Youchi Kuo
  • As the economy stabilizes, Chinese consumers feel more optimistic, secure, and willing to spend. This improvement in sentiment is being driven primarily by middle-class and affluent  consumers in the country's small cities. Big-city consumers are still important but are managing their spending more carefully.
  • Read more on bcg.perspectives

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