Impact & Expertise

Publications

Marketing & Ventes Publications

  • Article
  • July, 2014
  • Chinese Consumers: Increasingly Optimistic but Also Realistic
  • Jeff Walters, Youchi Kuo
  • As the economy stabilizes, Chinese consumers feel more optimistic, secure, and willing to spend. This improvement in sentiment is being driven primarily by middle-class and affluent  consumers in the country's small cities. Big-city consumers are still important but are managing their spending more carefully.
  • Read more on bcg.perspectives
  • Article
  • July, 2014
  • Bringing Big Data to Life: Four Opportunities for Insurers
  • Eric Brat, Paul Clark, Pranay Mehrotra, Astrid Stange, Céline Boyer-Chammard
  • Forward-thinking life insurers are using big data and advanced analytics to enhance business processes, increase market penetration, deepen customer relationships, and underwrite new risks. Over the long term, these approaches will open up important avenues for growth and innovation among companies willing to experiment now.

  • Read more on bcg.perspectives
  • Focus
  • July, 2014
  • Returning to Growth: A Look at the European Automotive Aftermarket
  • Benjamin Frowein, Nikolaus Lang, Florian Schmieg, Georg Sticher
  • Although relatively little has changed in the European automotive aftermarket, three emerging trends promise to reshape the competitive landscape in the coming years. The increasing complexity of cars, the growing role of nontraditional players, and the rising penetration of connected vehicles pose challenges and opportunities for the various market players.
  • Read more on bcg.perspectives

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