Impact & Expertise


Stratégie Publications

  • Perspective
  • June, 2014
  • BCG Classics Revisited: The Growth Share Matrix
  • Martin Reeves, Sandy Moose, Thijs Venema
  • The growth share matrix—first put forth by BCG founder Bruce Henderson in 1970—helped companies allocate resources based on two factors: company competitiveness and market attractiveness. More than four decades later, the matrix remains a powerful tool that helps companies manage strategic experimentation amid greater, and more unpredictable, change.
  • Read more on bcg.perspectives
  • Focus
  • June, 2014
  • Change Before You Have To: EU Insurers Must Adapt as New Sales Regulations Loom
  • Nils Reich, Sebastian Rapsch, Astrid Stange, Thomas Seidl, Edward Houghton, Meike Becker
  • With severe new restrictions just a year or two away, insurers in Europe have to rethink their sales strategies. Here’s a look at what insurers can expect—and at the no-regrets moves they should start to make now.

  • Read more on bcg.perspectives
  • Report
  • June, 2014
  • How 20 Years Have Transformed the Chemical Industry: The 2013 Chemical Industry Value Creators Report
  • Andreas Gocke, Yves-Pierre Willers, Jan Friese, Sarah Gehrlein, Hubert Schönberger, Hady Farag
  • Emerging markets may be where the revenue growth is, but Western chemical companies are starting to produce the best shareholder returns thanks to feedstock advantages in North America and significantly improved operating performance in Europe. In this special report, BCG analyzes what’s changed over the last 20 years.

  • Read more on bcg.perspectives

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