Transformation Amid Tough Times in the Insurance Industry
In order to attain healthy financial ratios and sustain long-term competitive positions amid extremely difficult market conditions, insurers must truly transform their businesses. This process includes reviewing and updating strategic business and operating models, target customer segments, product portfolios, distribution strategy, IT capability, cost structure, organizational leanness, and other elements of the business.
Multibusiness companies remain the most prevalent form of organization around the world—in both mature and emerging markets. And yet corporate portfolio management has been given short shrift in academia. Why the disinterest? And what can be done to fill gaps in management theory and practice?
BCG surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.