One-third of the world’s population—2.6 billion people—live in emerging-market cities. by 2030, the number of emerging-market urban dwellers will increase by an additional 1.3 billion, with another 371 emerging-market cities exceeding the 500,000 population mark. The size and pace of this growth means that the most pivotal decisions that many companies will soon face are those that concern these cities—and understanding how to win in them will be the business imperative of the next decade. This report identifies the trends driving this opportunity and provides practical recommendations to winning in the emerging-market cities.
The world’s developed economies are facing an extended period of below-average growth. And a low-growth economy has big implications for how companies create shareholder value. Capital gains will become a less important source of total shareholder return (TSR). At the same time, the yield from payouts of free cash flow will increase. This report, the twelfth in BCG’s annual Value Creators series, identifies the critical priorities for value creation strategy in a low-growth environment.
The pace of digital growth in the BRICI markets is unforgiving of strategic mistakes—today’s Internet user base of 610 million will swell to 1.2 billion by 2015. Companies need to connect with these new digital consumers now in order to grow with them in the future. This report draws from 2,000 interviews and numerous focus groups in ten cities to detail Internet and mobile-phone usage in the BRICI markets, where online behavior patterns differ markedly from those in developed countries.