There's a big difference between an idea and an innovation. It's called cash. In Payback, authors Jim Andrew and Hal Sirkin argue that companies must sharpen their focus on achieving payback - in the form of cash and other assets that ultimately generate cash - to fund growth, stay competitive, and successfully address the biggest challenge facing most companies today: increasing the returns from their innovation spending.
The Payback Elevator Edition is a condensed version of Payback: Reaping the Rewards of Innovation, published by Harvard Business School Press. It includes many, but not all, of the main themes and ideas of the book in a form that can be read quickly and carried easily.