For many companies, the last four years have been volatile and difficult. Yet some have been driving growth and creating value. Which companies have been winning with profitable and sustainable growth strategies? What factors have contributed to their success? And what can other companies do to write their own destiny?
Little has been written about the U.S. Millennials as consumers: how they interact with brands and products, where they like to eat and shop, how they make buying decisions, and how they feel about marketing and the media. With their peak spending years fast approaching, here's how to win their business.