Most senior executives recognize the importance of intellectual property (IP) in today’s economy. Yet few companies have a clear, comprehensive IP strategy that drives competitive advantage, protects the right to operate and innovate, and mitigates IP-related risks. Ten years ago, it may have been fine to delegate IP issues to the lawyers. Today, with a market quickly emerging for IP assets, a more hands-on approach to IP strategy is a necessity. For this you can thank nonpracticing entities.
China’s Internet user base reached 384 million in 2009, more than in the U.S. and Japan combined, and is expected to top 650 million by 2015. One of the most significant changes in online behavior in China is the embrace of e-commerce: some 8 percent of the Chinese population shopped online in 2009, projected to reach 19 percent in 2012. Any company committed to engaging Chinese consumers will need to grasp the trends and implications of their Internet-usage patterns.