Impact & Expertise

Publications

Transports, Voyages et Tourisme Publications

  • Report
  • April, 2014
  • Strategic Infrastructure: Steps to Operate and Maintain Infrastructure Efficiently and Effectively
  • Philipp Gerbert, Marco Airoldi, Jan Justus, Christoph Rothballer, Jeff Hill
  • With increasing infrastructure needs and constrained public financing, it is imperative for governments to make the most of their infrastructure assets. A new World Economic Forum report, developed with BCG, outlines best practices and a framework for achieving a step change in how governments operate and maintain their infrastructure.
  • Read more on bcg.perspectives
  • Focus
  • January, 2014
  • How Millennials Are Changing the Face of Marketing Forever: The Reciprocity Principle
  • Christine Barton, Lara Koslow, Christine Beauchamp
  • Millennials engage with brands more personally and extensively than do older consumers—and social media and mobile devices greatly amplify their feedback.  Millennials also expect a reciprocal, two-way relationship with companies and want brands to reflect their values. The good old “push” approach to marketing will never be the same.
  • Read more on bcg.perspectives
  • Article
  • December, 2013
  • Marketing Excellence in a Globalizing World: Five Steps for Optimizing Returns in RDEs
  • Dominic Field, Vaishali Rastogi, Neal Rich
  • The world’s largest marketers have ramped up investments in rapidly developing economies, but they face risks: most have only a modest ability to track results or optimize return on investment there. This article identifies five practical steps that marketers can take to build nimble return-on-investment capabilities and jump-start their effectiveness.
  • Read more on bcg.perspectives

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