Publications

Les publications du BCG présentent nos dernières réflexions en matière de stratégie et de management. Grâce à des enquêtes exhaustives et à des analyses rigoureuses, nos experts livrent leurs réflexions sur des enjeux d'actualité et sur des sujets pertinents pour vos activités. Nous explorons en permanence les tendances que les entreprises doivent prendre en compte dans un environnement concurrentiel en mutation.

Nous bénéficions d'un long historique en matière d'idées et de concepts innovants et fondateurs. La plupart sont devenus des standards dans le monde des affaires.

Latest Publications

• Article
• June, 2013
• Regaining Pricing Control in a Multichannel World: How Manufacturers Can Rewrite the Rules of the Game
• Just Schürmann, Jean-Marc Bellaïche, Amadeus Petzke
• Now more than ever before, manufacturers are selling their products in a “multichannel” world made up of e-tailers, marketplaces, brick-and-mortar stores, and hybrids that combine elements of each model. This emerging commercial reality requires a much more strategic use of pricing and trade investments than was common in the past.
• Read more on bcg.perspectives

• Article
• June, 2013
• Profiting from the Cloud: How to Master Software as a Service
• John Pineda, Jean-Manuel Izaret
• Software as a service is rapidly overtaking traditional software in many markets. It is a classic disruptive innovation that could completely transform the way customers buy and use software—and threaten the familiar business models of software giants.
• Read more on bcg.perspectives

• Article
• June, 2013
• Flexibilization: The New Paradigm in Power Generation
• Frank Klose, Jonas Prudlo
• As the growth of renewable energy accelerates, fossil-fueled power-generation plants must be able to ramp up and down more quickly and more frequently—or risk obsolescence. To achieve this flexibilization and create sustainable value, power companies need to move beyond piecemeal technical solutions to organizational transformation.
• Read more on bcg.perspectives